> ## Documentation Index > Fetch the complete documentation index at: https://docs.paylead.fr/llms.txt > Use this file to discover all available pages before exploring further. # Create your account > Step-by-step walkthrough of the LBS account-creation wizard: company details, Stores, category, Campaign settings, and payment by direct debit. **Work in progress, under review.** This page is not validated yet and may contain inaccuracies. Track and record its status in the [documentation review tracker](https://www.notion.so/22a535a8f8794ec8aa19f56cbb5f749a). This banner is removed once the page is validated. The first step to using LBS is creating your account. It sets up your space and lets you provide everything we need to get you started: your company details, your [Stores](/glossary#stores), the category you operate in, and a payment method. To begin, click **Start**. Have these ready before you begin: * Your **SIREN** number: the 9-digit number that identifies your company in France. * An **IBAN** for direct debit. * A **card receipt** from each of your [Stores](/glossary#stores) (you'll find the merchant contract number on it). On this screen you provide the legal information about your company. * **Commercial name**: the name of your business as it will be shown to customers. We recommend you do *not* use your administrative name: avoid "SARL" or other administrative terms that could confuse the customer. * **SIREN**: your company's SIREN number. This 9-digit number is required for us to validate your registration. Click **Next** to continue. Here you add and edit your [Stores](/glossary#stores). Click **Add a Store** to add one to your LBS space. * **SIRET**: your establishment's 14-digit SIRET number (the SIRET identifies a single physical location of your company). * **Store name**: required, and filled in automatically once the SIRET is entered. It can't be edited at this stage. * **Street**, **Postal code**, and **City**: also filled in automatically from your SIRET, and locked here because they're tied to it. * **Online shop**: toggle this on to declare that your [Brand](/glossary#brand) is an online shop. * **Merchant contract number**: the number of your merchant contract, found on a bank card receipt from a purchase made at your Store. Click the **+** to add as many merchant contract numbers as you need. Click **Confirm** to add the Store to your LBS space. To change a Store's details later, click **Edit** to the right of its name. You can add as many Stores as you like. Add every location you operate so your Campaigns cover them all. Click **Next** to continue. Now select the category that matches your Store's activity. This is used to target your offer to the right customers. You can also pick a visual related to the category you chose. Type in the filter field to find the right category, then click **Next** to continue. An informational screen then reminds you of the goals and benefits of activating your LBS space. Click **Ok** to continue. With LBS you can acquire new customers, build loyalty with your existing ones, or grow your average basket. Click the **Acquisition**, **Loyalty**, or **Average basket growth** card depending on your goal, then click **Next**. Here you define the financial conditions of the offer you want to propose to your customers and prospects. * **Start date**: the date you want your [Campaign](/glossary#campaign) to start. * **End date**: optional. Leave it empty to run the Campaign for an open-ended duration. * **CPA**: drag the slider to set the Reward rate (Cost Per Acquisition, CPA) granted on each customer transaction. The CPA includes a share for your customer and the operating fees agreed in advance with your bank. * **Budget**: the amount, in euros, you want to allocate to your Campaign. This field is required. * **Maximum eligible transaction amount**: the highest purchase amount for which you agree to generate a [Reward](/glossary#reward). For example, entering "150" caps the eligible purchase at 150 euros; any purchase above 150 euros generates no Reward. * **Average basket**: optional, unless you chose the "Average basket growth" goal on the previous screen. Enter the minimum transaction amount you'll reward, for example your current average basket. You then only reward customers who spend more than that, encouraging your best customers to spend more and lifting your average basket over time. Click **Next** to continue. Based on the category you selected earlier, choose the visual for your Campaign. * **Brand logo**: click the area to select your [Brand](/glossary#brand) logo. * Pick one of the suggested visuals, or click **Add a custom image** to choose one from your file browser. Click **Next** to continue. * **Offer description**: fill this in so your customers get a clear presentation of your offers. * **Offer terms and conditions**: present the offer's terms and conditions and any legal obligations here. Click **Next** to continue. The blue box on this screen explains how billing works. Read it carefully. **Company to bill** * **SIRET**: your company's 14-digit SIRET number. * **Company**: the company name. * **Street**, **Postal code**, and **City**: your company's address. **Legal representative** The first and last name of the legal representative are used to link your identity to the direct debit mandate. * **First name** / **Last name**: your company's legal representative. * **Billing email**: an email address to receive your invoices. * **Phone**: optional. * **Date of birth**: the day, month, and year of birth of the legal representative. In the **Company** area, enter the **company name** and its **SIREN**. Click **Next** to continue. This step collects your payment information. As mentioned earlier, payment is made by direct debit. If no sale is generated, no direct debit is taken. * **IBAN**: enter a valid IBAN. * **Account holder**: the name of the account holder is required. Read the information on this step carefully. Click **Open Mangopay** to reach the SEPA direct debit mandate validation screen. Once you've checked the details shown, click **Confirm** to validate the direct debit mandate. Your LBS space is created. Click **Enter** to start managing your [Campaigns](/glossary#campaign) with LBS. Your Campaign is then proposed to your partner bank. Every proposed Campaign is reviewed: the partner bank reserves the right not to publish it, and makes no commitment on its duration. ## What's next Add, edit, and organize the Stores under your Brand. Create and run Campaigns to reward your customers. Understand how billing and direct debit work. Common questions about Stores, Campaigns, and your account.