> ## Documentation Index
> Fetch the complete documentation index at: https://docs.paylead.fr/llms.txt
> Use this file to discover all available pages before exploring further.

# LBS overview

> LBS (Local Business Solution) is the self-service app that lets local merchants run their own Cashback Campaigns in partnership with their bank and track the revenue they generate.

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LBS, short for **Local Business Solution**, is a Paylead app built for local merchants who want to grow their revenue in partnership with their bank. Whether you run a bakery, a shop, or a restaurant, LBS gives you a simple, intuitive interface to launch your own [Cashback](/glossary#cashback) [Campaigns](/glossary#campaign), no technical skills required.

In just a few clicks, you set your goals, decide how much you reward your customers, and watch the results come in.

## What you can do with LBS

<CardGroup cols={2}>
  <Card title="Create your Campaigns" icon="megaphone">
    Set up promotional [Campaigns](/glossary#campaign) for your [Stores](/glossary#stores) and offer [Cashback](/glossary#cashback) to your customers.
  </Card>

  <Card title="Set your goals" icon="target">
    Choose what you want to achieve: acquire new customers, build loyalty with existing ones, or grow your average basket.
  </Card>

  <Card title="Define your Reward rate" icon="percent">
    Pick the Reward rate (Cost Per Acquisition, CPA) you grant on each qualifying transaction, balancing what goes to your customer and your bank's operating fees.
  </Card>

  <Card title="Track your revenue" icon="chart-line">
    Follow the turnover your [Brand](/glossary#brand) generates through LBS and measure how your Campaigns perform.
  </Card>
</CardGroup>

## How it works

You set up a [Campaign](/glossary#campaign) in LBS and define its conditions: your goal, your [Reward](/glossary#reward) rate, and your budget. Once your bank publishes it, the bank's [Consumers](/glossary#consumer) automatically earn [Cashback](/glossary#cashback) when they pay at one of your [Stores](/glossary#stores). You only pay when a sale is generated, and you can track every result from your LBS space.

<Note>
  Every Campaign you create is proposed to your partner bank. The bank reviews it and decides whether to publish it. Proposing a Campaign does not guarantee it goes live, and the bank makes no commitment on its duration.
</Note>

## What's next

<CardGroup cols={2}>
  <Card title="Create your account" icon="user-plus" href="/program/lbs/create-your-account">
    Set up your LBS space step by step: company, [Stores](/glossary#stores), category, and payment method.
  </Card>

  <Card title="FAQ" icon="circle-question-mark" href="/program/lbs/faq">
    Answers to the most common questions merchants ask about LBS.
  </Card>
</CardGroup>