> ## Documentation Index > Fetch the complete documentation index at: https://docs.paylead.fr/llms.txt > Use this file to discover all available pages before exploring further. # Manage your Stores and Brand > Set up the business identity behind your Cashback Campaigns: register each point of sale as a Store, and adjust the Brand-level name, logo, and category that apply everywhere. **Work in progress, under review.** This page is not validated yet and may contain inaccuracies. Track and record its status in the [documentation review tracker](https://www.notion.so/22a535a8f8794ec8aa19f56cbb5f749a). This banner is removed once the page is validated. In LBS, your business is described on two levels. Your [Brand](/glossary#brand) is your overall commercial identity: the name, logo, and category your customers recognize. Each [Store](/glossary#stores) is an individual point of sale that sits under that Brand, identified by its own SIRET and payment terminal. Think of it this way: **Maison Dupont** is the Brand. The bakery on Rue Victor Hugo and the second shop across town are two separate Stores, each with its own SIRET. You manage both from your LBS space: the **Brand** tab for identity that applies everywhere, and the **Stores** tab to add or edit each point of sale. ## Add a Store Open the **Stores** tab and add a new Store. You only need a few legal details; most of the address is filled in for you from the SIRET. Type your company's 14-digit SIRET. The **Store name**, **Street**, **Postal code**, and **City** fields fill in automatically from it. These SIRET-linked fields are locked and cannot be changed here. If this Store sells online, turn on the **Online shop** toggle. Enter your merchant contract number. You'll find it on a card-payment receipt from a purchase made in your Store. Click **+** to add as many merchant contract numbers as you need. Click **Confirm** to add the Store to your LBS space. Each Store must have its own SIRET. If one of your Stores has no SIRET of its own but does have its own payment terminal, add its merchant contract number to the Store that shares the same SIRET. You can create as many Stores as you like. ## Edit a Store Click **Edit** to the right of a Store's name to update its details. You can change what is not tied to the SIRET, for example adding or removing merchant contract numbers, or switching the online shop toggle.You can change what is not tied to the SIRET, for example adding or removing merchant contract numbers, or switching the online shop toggle. Fields derived from the SIRET (Store name, street, postal code, and city) stay locked, because they come straight from your official company registration. It is not currently possible to add a photo or logo per Store. The visuals shown to your customers are the ones chosen for your [Campaign](/glossary#campaign) and your Brand. ## Manage your Brand The **Brand** tab holds the settings that apply across all your Stores. * **Logo**: by default, the logo is an icon representing the selected category. You can replace it with your own logo in a square format. * **Brand name**: edit the name of your Brand here. * **Category**: open the dropdown to pick a different category for your Brand. Click **Save** to apply your changes. In the **Billing address** area, you can edit the **Street**, **Postal code**, and **City** to change your Brand's billing address, then click **Save**. The **Payment method** area shows your IBAN reference and the associated account holder. You cannot edit your payment method in this interface. For any change, contact your bank's technical support. ## What's next Create and run the Cashback Campaigns your customers will see. View and download the invoices for the Rewards your customers earned.