> ## Documentation Index
> Fetch the complete documentation index at: https://docs.paylead.fr/llms.txt
> Use this file to discover all available pages before exploring further.

# Brands

> Look up the details of the Brands in your catalog. Available only for Programs that offer Coupons.

<RequiredRoles roles="Offers" />

A [Brand](/glossary#brand) is a merchant your [Consumers](/glossary#consumer) can earn [Cashback](/glossary#cashback) from. Paylead grants your [Program](/glossary#program) access to a Brand, and the Brand then appears in your catalog. Paylead proposes [Campaigns](/glossary#campaign) for the Brands in that catalog, which you review and publish as [Offers](/glossary#offer). See [Publish an Offer from a Campaign](/program/shift/publish-offers) for how a Campaign becomes an Offer.

The **Brands** section is the read-only lookup on that catalog. Open it when you need something about a merchant that the Offer screens do not show you: its legal terms, the description Consumers read, its company number, or the universe it is filed under. In practice you come here before attaching a [Coupon](/program/shift/coupons) to a Brand, or when a Consumer questions the wording displayed next to one of your Offers.

The section is available on Programs that run [Coupons](/program/shift/coupons), the discount-code mechanic where each Coupon is issued to exactly one Brand. On a Program running Cashback alone, the Brand behind an Offer is named on the Offer itself.

Brand details are maintained by Paylead. For a Brand attached to a Coupon Offer, ask Paylead from the **Support** button in Shift to update its logo, **Description**, **Legals terms and application**, or **Website**.

## View a Brand's details

Under **My account > Brands**, each row lists a Brand in your catalog. Open a Brand to see its details:

| Field                            | Content                                                                                       |
| -------------------------------- | --------------------------------------------------------------------------------------------- |
| **Brand name**                   | The merchant name shown to Consumers.                                                         |
| **Company number**               | The merchant's registration number (for example, a French SIRET such as `732 829 320 00074`). |
| **Website**                      | The merchant's public website URL.                                                            |
| **Universe**                     | The category and sub-category the Brand belongs to (for example, Food and Supermarket).       |
| **Description**                  | A Consumer-facing description of the Brand.                                                   |
| **Legals terms and application** | The legal text bound to the Brand's Offers.                                                   |

**Description** and **Legals terms and application** are held per language. Language tabs appear on these two fields only when your Program declares more than one language: they list your Program's primary language first, then its secondary languages.

The list also shows a **Stores** column, which is not populated: the details apply to the Brand as a whole, not to its individual [Stores](/glossary#stores).

## What's next

<CardGroup cols={2}>
  <Card title="Publish an Offer" icon="tag" href="/program/shift/publish-offers">
    Publish a Consumer-facing Offer from a Campaign Paylead proposes.
  </Card>

  <Card title="Edit an Offer" icon="square-pen" href="/program/shift/edit-an-offer">
    Adjust a published Offer's details, dates, or Reward rate.
  </Card>
</CardGroup>