> ## Documentation Index
> Fetch the complete documentation index at: https://docs.paylead.fr/llms.txt
> Use this file to discover all available pages before exploring further.

# Offer Performance

> Track how a published Offer performs in Shift: turnover, Rewards triggered, fees, and activity trends, with daily and monthly views.

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The **Offer Performance** view is where you measure whether a published [Offer](/glossary#offer) is doing its job. Open it from the **Offers** list by clicking the pie-chart icon on the row of the Offer you want to inspect.

The view splits into two areas: a **Performance** summary with headline KPIs, and a set of **Graphs** that plot the same metrics over time.

<Tip>
  Click **Export** to download the displayed performance data as a CSV file, useful for sharing a snapshot with your marketing team or feeding it into your own BI tooling.
</Tip>

## Available metrics

The **Performance** zone shows the headline KPIs for the period selected on the right. Each metric answers a distinct question about the Offer.

| Metric                      | What it tells you                                                                                          |
| --------------------------- | ---------------------------------------------------------------------------------------------------------- |
| **Generated Turnover**      | The total revenue (across the Offer's full lifetime) from transactions matching the Offer's conditions.    |
| **Average Basket**          | The average amount of a transaction that qualified for the Offer.                                          |
| **Number of Rewards**       | How many [Rewards](/glossary#reward) the Offer triggered in the selected period.                           |
| **Participation Rate**      | The average number of Rewards per [Consumer](/glossary#consumer) in the selected period.                   |
| **Total Amount of Rewards** | The cumulative [Cashback](/glossary#cashback) paid out by the Offer in the selected period.                |
| **Total Fees**              | The cumulative commission earned by your [Program](/glossary#program) on the Offer in the selected period. |
| **Average Reward**          | The average Reward amount per qualifying transaction.                                                      |

Use **Total Fees** vs. **Total Amount of Rewards** to read the Offer's split between your Program revenue and the Consumer's share. Cross-check with **Participation Rate** to see whether the Offer is concentrated on a few heavy users or distributed across the audience.

## Filtering and time ranges

The reference period is picked from the calendar on the right of the **Graphs** area. Two granularities are available:

* **Daily**: plots the Offer's performance day by day across the selected month. Use this to spot intra-month spikes (a marketing push, a Reward rate boost).
* **Monthly**: plots the last 11 months ending on the selected month. Use this to read long-term trends and seasonality.

Graphs are available for the **Average Turnover**, **Average Basket**, **Amount and Total Number of Rewards**, and **Fees**.

The **Activity** graph plots the number of qualifying transactions and the number of unique Consumers on the same period. Toggle the checkboxes above the graph to show or hide each series independently (useful when one series dwarfs the other on the y-axis).

<Note>
  All graph values respect the period selected on the right. Switching from Daily to Monthly redraws every graph, not just the one you are looking at.
</Note>

## Exporting and reporting

For one-off snapshots, the **Export** button on this view is the fastest path. For recurring reporting (for example, a monthly Reward and Ventilation breakdown shared with finance), the dedicated reports under Reporting are the right tool.

<Tip>
  Use the Offer Performance view to investigate a single Offer. Use the consolidated Rewards report when you need to reconcile multiple Offers or feed downstream systems.
</Tip>

## What's next

<CardGroup cols={2}>
  <Card title="Edit an Offer" icon="square-pen" href="/program/shift/edit-an-offer">
    React to performance data by adjusting the Offer or layering a Reward rate boost.
  </Card>

  <Card title="From Campaigns to Offers" icon="workflow" href="/program/shift/campaigns-to-offers">
    Publish a new Offer from an available Campaign.
  </Card>

  <Card title="Rewards report" icon="file-spreadsheet" href="/program/shift/rewards-report">
    Export consolidated Rewards data across Offers for reconciliation.
  </Card>
</CardGroup>