> ## Documentation Index
> Fetch the complete documentation index at: https://docs.paylead.fr/llms.txt
> Use this file to discover all available pages before exploring further.

# Promote your program

> Use public Offers to attract prospects before they enroll. Highlight Brands and promotions on landing pages, marketing emails, and onboarding flows.

A prospect cannot see personalized [Offers](/glossary#offer): they are not a [Consumer](/glossary#consumer) yet. Public Offers solve this gap. They are universally eligible, displayable without authentication, and built for acquisition.

## Quick start

Fetch the public Offers for your [Program](/glossary#program) and display 4 to 6 partner [Brand](/glossary#brand) logos where prospects decide to enroll. Keep the order Paylead returns them in.

<Note>
  **Code examples coming soon.** The Paylead API (v2) is still under construction. Request and response examples for this section will be published once the contract is finalized. In the meantime, contact your Paylead account manager for early-access details.
</Note>

## What is a public Offer

A public Offer is an [Offer](/glossary#offer) that every Consumer of your [Program](/glossary#program) is eligible for, with no segmentation and no targeting. That makes it safe to display anywhere: marketing pages, public app screens, comparison ads, onboarding flows.

Use public Offers to answer the prospect's question: *"What would I actually get if I joined this Program?"*

***

## Recommended display

Displaying partner [Brand](/glossary#brand) logos on your acquisition surfaces significantly increases the onboarding rate. Prospects recognize the Brands they already shop with and grasp the value of joining straight away.

The recommended setup is to show **4 to 6 partner logos** for Brands that carry a public Offer, placed where prospects decide whether to enroll.

By default, Paylead sorts the Brands it returns to maximize performance: a smart ranking applied at the scale of your [Program](/glossary#program). Display the Brands in the order Paylead returns them rather than reordering them yourself.

Brand visibility is not only for acquisition. Highlighting partner Brands also drives engagement among enrolled Consumers: more visibility means more views on individual Offers, and higher Offer traffic lifts overall Offer performance.

<Tip>
  Always pick Brands that carry a public Offer. A logo with no active public Offer gives the prospect nothing to act on.
</Tip>

## What drives Program performance

Three levers compound to accelerate a Program's performance:

* **Onboarding access positioning.** Where the entry point to onboarding sits on your surfaces is decisive. Keep it prominent and easy to reach.
* **Partner Brand display.** Showing recognizable partner logos turns abstract value into something concrete for the prospect.
* **Active animation.** A Program animated through regular [Campaigns](/glossary#campaign) and seasonal pushes performs significantly better than a static one.

***

## What's next

<CardGroup cols={2}>
  <Card title="FAQ" icon="circle-question-mark" href="/program/user-journey/faq">
    Common questions about running your Program.
  </Card>

  <Card title="Security" icon="shield-half" href="/program/user-journey/security">
    Data protection and regulatory compliance for your integration.
  </Card>
</CardGroup>