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Launching a Program is not enough. Its success depends on animation: the timely messages and activations that bring Consumers back, prompt them to act, and reinforce the habit. This page catalogs the animation levers across both domains, Perks and Loyalty.
This page is a Product Manager view of what to animate and when. The technical mechanisms it builds on are documented in Webhooks (triggers) and Manage consumers (consent).

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The anatomy of an animation

Every animation combines three things:
PartWhat it isWhere it comes from
TriggerThe event that fires the messageA Webhook event (e.g. reward_created, consumer_reward_paid) or a transaction detected at ingestion
ConsentThe permission that authorizes the messageA consent level on the Consumer, notably transaction_triggers for transaction-based messages
MessageWhat the Consumer receivesThe bank’s own notification / CRM channel
The bank owns the message and the channel; Paylead provides the trigger and enforces the consent. Design each animation as one row of trigger × consent × message.
Transaction-triggered messages require the Consumer’s transaction_triggers consent. Respect frequency and GDPR obligations: animation must stay an opt-in service, never spam.

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What’s next

Webhooks

The events that trigger animations in real time.

Manage consumers

The consent levels that authorize each kind of message.