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This page lists the cookies used across the Paylead WebApps, describing their purpose and scope, and explains the audience measurement performed on the WebApp.

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Cookies set in production

Cookies that may be set on the WebApp in the Production environment by Paylead and its providers. Last updated: 2025-07-17.

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Audience measurement

Paylead measures how the WebApp is used, for one purpose only: analyzing and optimizing the performance of the interface. The measurement runs through a specialized provider acting as a processor on Paylead’s behalf, with all data hosted in the European Union. No marketing, profiling, or advertising processing takes place on the WebApp.

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What is collected

Identifiers are turned into a visitor identifier by the provider (hashing applied to the source data) and are used to derive a location no more precise than city level. Paylead has no access to the raw identifiers collected. The output is aggregated statistics on WebApp usage and Offer browsing, never a per-user view. The measurement follows the CNIL exemption scheme for audience measurement (deliberation n° 2020-091), so the cookies are set without collecting the Consumer’s consent. The exemption applies because the processing meets all four conditions:
  • The purpose is strictly limited to measuring the audience of the WebApp (performance, navigation issues, technical and ergonomic optimization, content consulted), for Paylead’s exclusive account.
  • It does not track the person across other applications or websites.
  • It produces anonymous statistical data only.
  • It is not cross-referenced with other processing, and the data is not transmitted to third parties.
Paylead signed a dedicated addendum with its provider to enforce the exemption configuration:
  • Visitor ID property masking.
  • IP anonymization by removal of the last octet.
  • Deletion of the data after 25 months.
Exemption from consent does not remove the information obligation. The Consumer must still be told that these cookies are set.

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Information and opt-out

Two things are in place on the WebApp:
  • Information. The privacy policy carries a dedicated cookies section describing the functional cookies and the audience measurement cookies, the data collected, the 25 month retention, and the EU hosting.
  • Opt-out. The Consumer can object to the audience measurement cookies at any time from a dedicated button in the WebApp. Functional cookies cannot be refused there: the Consumer can only delete them through browser settings, at the cost of a degraded experience.

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What’s next

Mobile Bridge

How the WebApp calls native iOS/Android capabilities from your WebView.

Page URLs

The WebApp URLs your app can open to land on a specific screen.