Skip to main content
Work in progress, under review. This page is not validated yet and may contain inaccuracies. Track and record its status in the documentation review tracker. This banner is removed once the page is validated.
The Consumers section of Shift is where you find a single Consumer and reconstruct everything that happened on their account: which Offers were displayed, which Rewards were generated, which payouts went out, and whether their bank connection is healthy. Use it to answer a support ticket, audit a disputed Cashback, or debug an integration.
Audience: Program Manager operations and Level 1 support agents. Permission: access to the Consumers section in Shift.

What you can do here

Find a Consumer

Search by Consumer ID and open their profile in one click.

Audit consent

Review which consent levels the Consumer has accepted and revoke any of them on the fly.

Trace a Reward

Walk the full history of any Cashback, from the matched transaction to the payout.

Debug bank sync

Check whether the Consumer’s bank account is connected and when it last synced successfully.

Find a Consumer

Open the Consumers section in Shift, then paste the Consumer ID into the search field. The ID is the stable identifier your bank assigned when calling the Connector API onboarding endpoint, usually the bank’s internal customer number. Once you have a result, click the row to open the Consumer profile.
When a support ticket mentions a “missing Cashback”, start here. Most cases are resolved in under two minutes by inspecting the Rewards tab and the Synchronizations tab side by side.

Consumer profile

The profile page is split between Consumer-level metadata at the top and a tabbed activity zone below. The metadata zone gives you everything you need to answer the question “is this account healthy?”.

Consumer Details

FieldWhat it tells you
TOS AcceptanceDate the Consumer accepted the terms of service.
Privacy Policy AcceptanceThe Consumer’s consent state. Click a granted consent to revoke it.
Last ActivityDate the Consumer last opened the Program app.
Statusactive or inactive. Inactive accounts no longer generate Rewards.
ScrappingDate Shift last synced with the bank-data connector.
Target AccountIBAN of the bank account that receives Cashback payouts.
The Privacy Policy Acceptance box shows the optional Smart Ranking consent. It can be revoked from this view; the change applies in real time.
Consent (API enum)Meaning
SMART_RANKINGPersonalized Offer ranking based on the Consumer’s purchase habits. See Offer Smart Ranking.
Capturing consent remains the bank’s responsibility. Shift reflects the consent state Paylead has recorded; it does not replace the consent-capture UI in your own app.

Pool

The Pool zone surfaces the Consumer’s payment status. Each Cashback the Consumer earned sits in one of these states:
  • Not Attributed: The Cashback was duplicated across sources (for example, the bank feed and an account aggregator both reported the same transaction). One of the duplicates was kept and the rest are marked Not Attributed. See Reward Attribution for the deduplication logic.
  • Pending Validation: The Cashback is being validated.
  • Cancelled: The Cashback is no longer eligible (matching issue, technical error, or merchant cancellation).
  • Validated: The Cashback is locked and ready for payout.
  • Pool: The Cashback sits in the Consumer’s wallet, waiting to be transferred.
  • Paid: The Cashback has been transferred to the Consumer’s bank account.

Activations for fidelity Offers

When an Offer uses a fidelity Campaign (a Reward is only granted after N purchases), the Activations column shows the Consumer’s progress. The value is formatted current / target. For example, 3 / 5 means three out of five qualifying purchases have been recorded.

Consumer activity

The activity zone is the heart of the page. It groups everything that happened on the Consumer’s account into five tabs.
The Offers tab lists every Offer the Consumer is currently eligible to see. When Offer Smart Ranking is enabled, the order reflects the algorithm’s score (purchase habits, location, Brand power, editorial spotlight).Use the calendar picker to inspect eligibility on a past date, useful when a Consumer claims they saw a specific Offer but never received the Cashback. Filter by Reward type to narrow the list.Click any row to open the Offer detail page. See Campaigns & Offers for the full Offer reference.
Debugging a “missing Cashback” ticket. Open the Synchronizations tab first. If Last Successful Connection is older than the transaction the Consumer is asking about, the issue is upstream of Paylead: the bank feed never delivered the transaction. Direct the Consumer to reconnect their account, then check the Rewards tab again 24 hours later. See Customer support workflow for the full triage flow.

What’s next

Customer support workflow

The full Level 1 triage playbook, from ticket intake to resolution.

Status reference

Every Reward, voucher, and synchronization status, with the exact transitions and root causes.

Rewards report

Export the same Reward data across your entire Program in CSV.