Skip to main content
Assigning Consumers to a Segment happens in the Segments section and needs Consumer support. Targeting an Offer at a Segment happens in the Offers section and needs Offers. A Segment is a group of Consumers defined by criteria you established. You use Segments to target your Offers at a specific audience instead of your whole Consumer base. A single Consumer can belong to several Segments at once. Segments are what you reach for when an Offer should not go to everyone: a welcome Offer for Consumers who joined this quarter, a win-back Offer for dormant accounts, a premium rate reserved for one customer tier. Without a Segment, every published Offer is visible to your whole Consumer base.

​
Create a Segment

Paylead creates the Segments of your Program. Ask for one from the Support button in Shift, with the audience you want to define, and the Segment appears in My account > Segments, one row per Segment. A Segment carries only a name and an identifier. The criteria behind it stay in your systems, so defining an audience shares no personal data with Paylead. That list is where you read the two values you need:

​
Assign Consumers to a Segment

You populate a Segment by uploading a CSV file.
1

Open the import modal

In My account > Segments, click Assign consumers.
2

Prepare your CSV file

Create a text file with one line per Consumer assignment. Each line holds two fields separated by a semicolon, in this order:
For example:
The same Consumer (here consumer-001) can appear on several lines to join several Segments.You build the left column from your own customer base, with the same Consumer IDs your bank passed to Paylead. The right column is the ID column of the Segments list.
3

Upload the file

In the modal, click Select a file and choose your CSV file. Shift checks the file in the browser and, if every line passes, uploads it straight away, with no confirmation step.If any line fails the check, nothing is uploaded: the modal lists the offending lines and offers Close to abandon the import, or Start again to pick another file.
The import resynchronizes a Consumer’s whole membership rather than adding to it: the lines you upload for a Consumer become their complete list of Segments. To drop one Segment while keeping the others, list the Segments to keep and omit the one to remove. To remove a Consumer from every Segment at once, add a line with the Consumer ID followed by a semicolon and no Segment ID:
A removal applies as soon as the file passes the format check, and it cannot be undone. Re-read a removal file before you select it, and keep the assignment file that rebuilt the membership.
For real-time programmatic assignment instead of a manual upload, use the public API. See the Consumer lifecycle guide.

​
Check a Consumer’s Segments

A Consumer’s Segment membership is shown on their profile. In the Consumers section, open a Consumer and read the Segments box in the Consumer details: it lists every Segment that Consumer currently belongs to, up to 10 before the list folds. The box is hidden when the Consumer belongs to no Segment, and when Segments are not enabled on your Program. To audit a Segment’s full membership, use the assignment file you uploaded or query the API. To confirm a Segment is populated, target it in an Offer and read the audience counter described below.

​
Target an Offer at a Segment

Segments are applied when you publish an Offer. In the Offer configuration window, the Segments field appears when Segments are enabled on your Program, and stays greyed out until Paylead has created your first one. You pick Segments by Name, and you can pick several. Next to the field sits a counter of two numbers separated by a slash, tooltipped Audience. It refreshes every time you change the selection:
  • The left number is how many Consumers the Offer would reach with the Segments currently selected.
  • The right number is the audience the Campaign reaches with no Segment filter at all.
So 0 / 4,571 means your selection matches none of the 4,571 Consumers the Campaign could otherwise reach, and publishing as-is would show the Offer to nobody. It is also the quickest way to confirm a Segment is populated. See Publish an Offer for the full Offer configuration flow, including how the Segment field fits into the other Offer settings.

​
What’s next

Publish an Offer

Create a Consumer-facing Offer from a Campaign and target it at a Segment.

Brands

Look up the details of the Brands in your catalog.